Good morning and thank you for joining me.
We’re just over 24 hours away from a New Year, and I thought what better way to usher in 2011, then by announcing in my view what I think is some very positive news as it relates to Bermuda tourism.
Since my appointment in early November, and the introduction of the new Ministry of Business Development and Tourism, I have made it my mission to ensure that residents understood the key importance of the goals and mandates of our Ministry.
Simply put, the Ministry of Business Development and Tourism has a broad mandate to advance economic growth, jobs and opportunities for the people of Bermuda. It has cross cutting responsibilities in the areas of financial services and other forms of trade; tourism; technology; and intellectual property.
Hence the services and products the Ministry provides touch the lives of all Bermudians.
And as I have continuously pointed out, there has long been a desire to better align these two sectors.
So our efforts of promotions, marketing and business development in the upcoming months will reflect the synergy of these two sectors.
Therefore it was only logical that we had a Tourism Board that mirrored our new Ministry. And so today, it gives me great pleasure to introduce to you the newest members of the Bermuda Tourism Board.
Standing with me today are individuals who represent our local business sector as well as our tourism sector.
They are:
• Tourism Board Chairman Mr. Malcolm Butterfield –Malcolm is the Managing Director for KPMG Financial Advisory Services Limited, Bermuda. He has extensive corporate recovery and restructuring experience, and has developed experience handling complex, cross-jurisdictional insolvency appointments with particular expertise in the financial services sector.
• Mr. Brian Duperrault – Brian is the President and CEO of Marsh & McLennan Companies, Inc. Mr. Duperreault is a 30-year insurance industry veteran who has served at the top of his profession in numerous leadership roles, including 10 years as chief executive officer of ACE Limited.
• Mr. Shine Hayward – Shine is Bermuda’s musical homegrown son – he is a respected music teacher, acclaimed saxophonist, a small business entrepreneur and a fine mentor to our young.
• Ms. Kelly Francis – Kelly is the President and Founder of Performance Solutions Limited, and brings 25 years experience in the areas of human resource and organizational change.
• Mr. Tony Brannon – who I like to refer to as Mr. Entertainment – Tony has amassed an international musical reputation, is a successful businessman, and is a fervent supporter of Bermuda’s tourism and local entertainment product.
• Deputy Tourism Board Chairman Mr. Jonathan Crellin – Mr. Crellin is the General Manager of Fairmont Hamilton Princess and was recently voted hotelier of the year by his peers. He brings a wealth of industry experience to the Board.
• Quinton Bean – Mr. Bean has been a dedicated taxi owner and operator for many years, and this makes him a wonderful tourism ambassador for our Island. He is also a staunch community supporter of our industry and we look forward to his service.
• Mr. Vincent Ingham – CEO of Belco and Ascendant Group, Mr. Randolph Horton MP Parliamentarian and Director of Learning for Fairmont Bermuda and Mr. Maxwell Burgess former Parliamentarian and local businessman round out the membership. These gentlemen were unable to be with us today.
All join returning members Michelle Cox, Sallie Singleton, Isabelle Braxton and Anthony Santucci on the Board.
As you can see these members criss-cross both industries.
And the marrying together of these individuals is indicative of the seriousness of our Ministry’s focus to ensure that the best opportunities are sought, developed and nurtured to sustain our tourism product.
Interestingly enough, the timing of today’s announcement coincides with the release of the Department of Statistics’ 2009 Tourism Satellite Account. There were some interesting statistics in the report relating to tourism – some of which I’d like to briefly highlight.
Without a doubt, tourism is an important sector of the global economy, and is still a critical component to Bermuda’s overall economy. Tourism is our second largest industry, behind international business. According to the latest statistics:
• It is estimated that 559,042 tourists arrived on our shores in 2009.
• Tourism contributed $231 million to our GDP in 2009, representing 4% of our total GDP.
• Visitors spent an estimated $350 million in Bermuda in 2009; and
• Tourism remained the number one private sector employer of Bermudians – this includes restaurants, hotel properties, etc. This represents 70 % of our labour force.
Some of these stats show a slight drop from the 2008 data. Obviously, Bermuda has not been immune from feeling the pinch of the economic slowdown brought about by the global financial crisis.
This has had trickle down effects on many areas, including international business, the real estate market, the construction industry, and yes tourism.
Yet I believe that despite the challenges, Bermuda can position itself to enjoy a stellar year.
And if we are to succeed, then we must explore and embrace different options if we are to remain viable.
We have a great opportunity having the twin pillars of our economy under one umbrella in order to ensure that Bermuda reaches and surpasses this success.
I believe that the new look of the Bermuda Tourism Board is a step in that direction.
These individuals understand Bermuda and what we have to offer.
They each have the passion, drive and experience to further shape our product and I am confident that their service to Bermuda tourism will lead to great things.
So to the new members of the Tourism Board, let me reiterate that I am excited about your willingness to contribute your time and energy to improving our tourism product.
I see a wealth of opportunity and potential.
Today’s announcement is a testament of how serious I personally am about seeing Bermuda become the envied tourist destination of the world.
I am sure you will all agree with me that Bermuda is indeed a gem in the Atlantic and the challenges that we face as a tourist destination are not unique to us… instead I believe that they only serve as an opportunity for us to be chiselled into an even more brilliant jewel.
And I see this being accomplished through the input of a diverse group of committed persons such as yourselves.
Thank you.
