Rooster wins Bermuda sales and marketing contract

Following a competitive pitch, the Bermuda Department of Tourism has awarded Rooster a sales and marketing brief as part of the Island’s renewed efforts to increase tourism arrivals from the UK and Ireland.

Rooster, who already handles the public relations for the Bermuda Department of Tourism, will take on the role of sales and marketing representatives, leading a number of exciting consumer initiatives throughout 2010/11.

“As the UK is our most important international market, we are aggressively expanding our presence by appointing Rooster to work on our behalf. They have been briefed to increase visitor arrivals through a targeted mixture of trade and consumer initiatives.” says Director of Tourism William Griffith.

Rooster played in integral role in the launch of the Bermudaful pink taxis on the streets of London and is in the process of finalising a comprehensive media plan comprising of billboard, underground print and radio campaigns which will communicate a new positioning statement for Bermuda in the UK market.

James Brooke, Rooster’s Managing Director commented: “Our relationship with the Bermuda Department of Tourism began in March 2006 and we are thrilled to have been appointed as the UK sales and marketing representatives for the island. The team at Rooster stands ready to continue delivering results that are outstanding, creative and draw more visitors from the UK to the stunning destination of Bermuda.”

Tags: Bermuda Department Of Tourism, London, UK