Bermuda-ful taxis paint the streets of London pink
Tuesday, March 9th, 2010In an exciting initiative from the Department of Tourism, ten of the top taxi drivers in London will be feeling the love and spreading the warmth of the Bermudian sunshine in pink taxis.
To ensure that passengers get to enjoy the full Bermuda experience, the ten lucky drivers will come to experience our Island’s pink sand beaches and crystal blue waters first hand. These drivers will return to London ready to be Bermuda’s newest ambassadors.
“This is the first time we’ve undertaken anything like this in the UK,” says William Griffith, Director of Tourism. “The British market is of significant importance to us and this year, we intend to renew our efforts and bring a little slice of our beautiful island to the UK.”
Painted pink and adorned with the phrase ‘Feel the love’ and Bermuda’s famous shorts, these taxis will bring a piece of island life to the city. The taxis will be further supported from April to June and September to November with an additional 100 taxis with the feel the love branding on the side panels.


